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As per Global Adult Tobacco Survey India (GATS 2010), nearly 35% of the adults in India (15 years and above) i.e. 275 million persons, consume tobacco in some form or the other. Tobacco kills almost one million persons in India every year. Tobacco is also a major risk factor for cancer, CVDs, chronic lung diseases & stroke. There is huge demand for quitting tobacco use among the users as per Global Adult Tobacco Survey.

Ministry of Health & Family Welfare, in partnership with World Health Organisation and the International Telecommunications Union, has started an initiative for utilising mobile technology for tobacco cessation. WHO-ITU’s ‘Be Healthy Be Mobile’ initiative, aims to reach out to tobacco users of all categories who want to quit tobacco use and support them towards successful quitting through constant text messaging on mobile phones. The initiative is fully supported by the Government of India.

Content adaptation and web-based messaging were developed by Centre for Addiction Medicine, National Institute of Mental Health and Neuro Sciences (NIMHANS), Bangalore

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Frequently Asked Questions (FAQ)

There are many ways to quit smoking tobacco, and some of them may help quit smokeless tobacco, too. Lozenges and the prescription drug varenicline are 2 nicotine replacement therapies that have been shown to help. It’s also a good idea to talk to your doctor or dentist, and get their advice and support.

If you are thinking of using a prescription drug, you will need to talk with your doctor about getting it in time for your Quit Day. Talk with your doctor about exactly how to use the medicine and when to start taking it. Put a note on your calendar to remind you when to start taking it.

One way to cut back before quitting is to cut down on the number of times or the amount you dip or chew each day. By doing this, you slowly reduce the amount of nicotine in your body. Try cutting back to half of your usual amount before you quit. If you usually carry your tin or pouch with you, try leaving it behind. Carry something else to put in your mouth instead.

Go as long as you can without giving into a craving. Start by trying for at least 10 minutes, then longer and longer as you near your Quit Day. Pick your 3 worst triggers and stop dipping or chewing at those times. This will be hard at first, but practice will make it easier.

Studies have found that counseling and other types of emotional support can boost the success rates when quitting smokeless tobacco. Behavioral and supportive therapies also help the person stay tobacco-free. Talk to a health care provider or contact us to find free telephone-based counseling.